Active brand identity
Client: VEL DE REIS
Project: Campaign
Service:
Location Scout
Campaign Pre-Production
Art Direction
Credit:
Client: Vel De Reis
Video & Photo DOP: Van Teckel
Rider/models: Laura Öppinger, Kaya Hunter, Laura Scheepers, Felipe Menezes
Location: Utopia Equestrian
This first Spring/Summer campaign for VEL DE REIS was benchmarked against the goal of establishing the brand as a distinctive voice in fashion. One that embodies the passion, sophistication, and strength of heritage while maintaining a modern, approachable tone.
The shoot featured riders and highlighted both equestrian competition and casual wear, with the concept focused on keeping the brand fresh in the market through a dynamic range of imagery and storytelling.