Active brand identity 

Client: VEL DE REIS

Project: Campaign

Service:

Location Scout

Campaign Pre-Production

Art Direction

 

Credit:

Client: Vel De Reis

Video & Photo DOP: Van Teckel

Rider/models: Laura Öppinger, Kaya Hunter, Laura Scheepers, Felipe Menezes

Location: Utopia Equestrian 

 

This first Spring/Summer campaign for VEL DE REIS was benchmarked against the goal of establishing the brand as a distinctive voice in fashion. One that embodies the passion, sophistication, and strength of heritage while maintaining a modern, approachable tone.

The shoot featured riders and highlighted both equestrian competition and casual wear, with the concept focused on keeping the brand fresh in the market through a dynamic range of imagery and storytelling.